Admissions Coordinator, Guatemala
Watson Institute, Guatemala
Job Description
Overview of Watson Institute
Watson Institute is a place where next generation entrepreneurs and leaders can find their community, discover their calling, and accelerate their careers. We provide the tools, network, mindset, and courage for the next generation to solve the toughest challenges facing the world, launch successful careers, and lead impactful lives.
Watson Institute has locations in Boulder, Colorado, at Lynn University in Boca Raton, Florida, and at Universidad Francisco Marroquín (UFM) in Guatemala City, Guatemala and runs accelerators for leading corporations including Ford Motor Company Fund and Western Union Foundation. We are now building partnerships with innovative institutions of higher education and corporations in the US and globally.
Watson Institute’s 294 Scholars and alumni from 69 countries have raised over $100 million, created over 1,000 part or full-time jobs, and impacted over 5 million people around the world through initiatives they help lead. Watson alumni have been selected to Y Combinator, the Echoing Green Fellowship, and four have been named to Forbes’ 30 under 30 lists. Alums continue their education at Harvard University, New York University, and Princeton University, among others. Read more about Watson Institute's scaling strategy in this Stanford Social Innovation Review article: The Intel Inside Higher Education.
Admissions Coordinator Mission Statement
The Admissions Coordinator will lead our global search for the 100 promising next-generation leaders and entrepreneurs for Watson’s Career Accelerator at UFM, in addition to other programmatic offerings. Specifically, the Admissions Coordinator will lead: 1. Recruitment of the students (both local and international) via paid ads, outreach,and partnership building (70% of their time), and 2. The admissions and selection process for students (30% of their time).
Admissions Coordinator Role
Recruitment (70% of time):
The Admissions Coordinator is responsible for recruiting a strong class of 100 scholars annually selected from 300 applications to join the Watson Institute at UFM programs. Our main recruitment method includes developing our paid media and ad strategy and working with our Nominators. This includes, but is not limited to:
Paid Media Strategy: This includes working with the team and external contractors to create, test, and optimize paid channels (Facebook, Instagram, Google Ads, LinkedIn) to drive interest and gain viable leads for the program within the designated market.
- Coordinating Content: Working closely with leadership and colleagues to get most accurate programmatic information to use for all social media advertising and external marketing materials.
- Creating Copy and Creatives under the guidance of the team and external marketing contractors.
- Following up with all leads from this channel in a timely fashion and guiding them through the admission and enrollment process.
Nominators: Watson Institute’s network of over 350 nominators are the primary way in which strong prospective applicants find out about the Watson Institute. This individual will lead the process of strengthening and building relationships with new and existing nominators. The Admissions Coordinator will also be responsible for updating our CRM platform as it relates to Search and Admissions. The elements of the nominator process include:
- Identifying strong prospective nominators: Through research and recommendations from current nominators, the Coordinator identifies strong prospective nominators. This individual should expect to reach out to 10 new prospective nominators each week.
- Building new nominator partnerships: Once strong prospects are identified, the Coordinator leads the process of setting up calls and meetings to bring on board new nominators. This individual should plan to meet with at least 5 nominators each week during recruitment season. Meetings with nominators are usually done over the phone or video conference unless they are local.
- Strengthening existing nominator partnerships: Through research and learning conversations, the Coordinator identifies and implements a strategy to better engage and build a community for our existing nominators.
- High school and university partners: In addition to nominators, the Coordinator identifies and builds relationships with aligned high schools globally whose alumni could be strong candidates for the Watson Institute. This will include school visits, webinars, and in- person presentations. The Coordinator should expect to meet with at least 5 schools per month. School visits are typically done via phone call; however, traveling may be considered in specialcases.
- Supporting Watson Institute at UFM Alumni: The Coordinator will assist with implementing